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For example, a dedicated affordable keyword research tool might provide better data than the keyword module in a costly all-in-one platform. With good analytics, you can track key SEO metrics including organic traffic, search engine visibility, rankings and even your competitors’ data. Most SEO software come with dashboards to help you visualize your data, from links and DA score to KW rankings. Not every small business has the budget for comprehensive SEO software, though. So, if you’re using a few individual, piecemeal programs to help with your SEO plan, you should use Google Analytics, at the very least to keep track of your site data.
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- Each plan includes just one user, with additional users costing $45-100/month each.
- Cloaking refers to the practice of showing one version of a web page to humans, but a different version to search engine spiders.
- On the other hand, the White Label plan and the White Label and Embedding plan for digital marketers cost $29 per month and $59 per month, respectively.
- We tapped HawkSEM SEO manager Mackenzie Doyle for her expert insights on the top SEO tools she recommends so you can rise to the top of the search engine results page (SERP).
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